"Behrent's Performance Warehouse to offer Extreme Kleaner green cleaner-degreaser to Racers

In this Story:

  • The leading provider of race car parts in the northeast adds Extreme Kleaner to its product line-up. 
  • Product in stock in store today

Behrent's Performance Warehouse to offer Extreme Kleaner cleaner-degreaser to Racers

For Immediate Release:  June 1, 2017, Florida, New York

Source: 

The Northeast largest race car parts provider, Behrent’s Performance Warehouse, teams up with Extreme Energy Solutions, to offer Extreme Kleaner, the non-toxic biodegradable cleaner-degreaser, throughout the racing community and beyond.

Behrent’s Performance Warehouse, located in Florida, New York, has been serving the racing community’s parts and equipment needs since 1975, when the founder, Harry Behrent redirected the business’s focus on specializing in oval track racing parts and needs. Behrent’s has focused on being first in offering innovation to the local and regional auto racing competitor. In similar fashion, Behrent’s now offers a product by another company with a deep passion for racing and innovating; a product called Extreme Kleaner.

Extreme Kleaner has grown in popularity within the northeast auto racing community as the product was introduced to racers at the PPB Motorsports Race Car and Trade Show, held in Oaks, Pennsylvania, and at the Orange County Fair Speedway (OCFS) Motorsports Show, held in Middletown, New York. Extreme Kleaner is also the primary sponsor of Sportsman Modified Veteran Driver Tommy Vigh Jr., a regular at the OCFS, and at Accord Speedway, Accord, New York.

Extreme Kleaner’s parent company, Extreme Energy Solutions, has made efforts in creating brand awareness to geographic and demographic audiences that traditionally were not considered by companies when marketing an eco-friendly product. However, that tide has shifted as younger consumers who value environmentally friendly products enter the market. Extreme took the lead and began to fill the void with its green cleaner.

Extreme Kleaner has done well in the hardware store and home improvement retail sector; having several select hardware stores that now carry and offer the green cleaning product. Hardware Hank, Trustworthy Hardware, Golden Rule Lumber Centers, Ranch and Pet Supply, Ace Hardware, True Value, Orgill affiliated hardware stores, and other independently owned hardware and building supply outlets have done well with Extreme Kleaner, which is now available coast to coast. Menard’s and Woodman’s Markets are also promoting Extreme Kleaner. Extreme Kleaner was first made available to customers online via Amazon.

Extreme Kleaner has begun its market entry into the automotive aftermarket as it was introduced to the market via selected NAPA Auto Parts stores and East Coast Speed, of Middletown, New York.

Extreme Energy Solutions has launched its marketing campaign to help promote Extreme Kleaner, including a series of print and media advertising, social media campaigns, motorsports marketing campaigns, and new video content highlighting the two available formulas: Extreme Kleaner Multi-Purpose Cleaner-Degreaser, and Glass, Tile and More formula.

“We are excited about teaming up with Behrent’s.  We appreciate the opportunity Behrent’s has provided for Extreme Kleaner, and that they (Behrent’s) were willing to give the product a try with their customers,” commented Samuel K. Burlum, CEO and President of Extreme Energy Solutions, Inc., the parent company of Extreme Kleaner. Burlum also shared, “Though Extreme Kleaner might not be one of the traditional products found at the race car parts performance warehouse, we feel the product will do well because of our commitment to the racing community, brand awareness, and how well the product works.”

Extreme Kleaner is proudly “Made in the USA,” and is just one of the products introduced to the market by Extreme Energy Solutions aimed at lessening consumer’s environmental impact.

Extreme Kleaner is a non-toxic biodegradable cleaner-degreaser manufactured in the United States, which originates from the Garden State, where it is packaged for consumers around the nation. Extreme Kleaner was first offered online, advertised and sold on Amazon. In 2013, local retailers began to offer the green cleaner in the Northeast. By year end of 2015, Extreme Kleaner was made available in other hardware chains, auto parts stores, and food stores coast to coast at selected locations in selected states. Several new opportunities were created in 2016 for the product to be made available to additional consumers including the launch of Extreme Kleaner in both a number of co-ops and larger big box retailers. 2017 opens with the launch of Extreme Kleaner in Menard’s and Woodman’s.

A portion of every sale of Extreme Kleaner is dedicated toward assisting local and/or regional causes. Former causes which received the benefit of this initiative include Project Help, a cause aimed at helping to eradicate Veteran homelessness; STEM Education, the performing arts, and non-profit educational forums for environmental and economic sustainability. The product’s parent company, Extreme Energy Solutions has also helped sponsor local 5k runs for many good causes.

Extreme Kleaner has been the focus of many positive press write-ups and media publications including, but not limited to, being spotlighted in Natural Awakenings Magazine, The Hard Clay, featured on Today in America, and on Central Valley Talk. Extreme Kleaner has recently launched its new website, http://extremekleaner.com/where-to-buy/ listing where Extreme Kleaner is sold.  

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