For Immediate Release: March 28, 2019, Sparta, New Jersey and Saltillo, Coahuila, Mexico
Source: Extreme Kleaner’s parent company, Extreme Energy Solutions, partners with ExtremeKleanerMX S.A. de C.V., to make Extreme Kleaner available in Mexico and other Latin American Consumer Markets.
Extreme Energy Solutions, the parent company of Extreme Kleaner, was able to come to agreement with distribution and marketing partner, ExtremeKleanerMX S.A. de C.V., to expand the market reach of the popular non-toxic, biodegradable multi-purpose cleaner-degreaser into Mexico and other Latin American countries, thus making Extreme Kleaner a recognized international brand.
ExtremeKleanerMX S.A. de C.V. (ExtremeKleaner MX) is located in Saltillo, Coahuila, Mexico, and is led by Cole Wilson and executive team. ExtremeKleaner MX had focused on test markets with selected commercial and industrials trial clients where feedback and data was collected about the effectiveness of Extreme Kleaner. Trial test results revealed positive commentary, and demand for the green cleaner took off from there.
“The ExtremeKleanerMX team is excited to introduce the Extreme Kleaner family of products to Mexico’s Markets. Commercial trials have exceeded our customers’ expectations, and with environmentally friendly products rapidly gaining popularity in Mexico, we expect our retail presence to expand quickly,” shared Wilson.
“We are honored to be working with ExtremeKleanerMX, as they have shown great enthusiasm about the product line, and have made the hard sweat equity investment to begin to develop a market that was previously out of our reach,” commented Samuel K. Burlum of Extreme Energy Solutions, “Extreme Kleaner has become a Main Street Premium Brand in the US, and we are eager to see how ExtremeKleanerMX will carry that momentum into markets in Mexico.”
Extreme Kleaner has rapidly built a consumer following in the US, and has been building upon its grass roots beginnings to reach every corner of Main Street USA. In the short few years Extreme Kleaner has been on the market, it has expanded its availability at over 500+ retailer locations stateside, become an official partner of Daytona International Speedway and the Daytona 500, and a sponsor of the ARCA Menards Series.
Extreme Kleaner began to make an international presence when it partnered with Orgill Distributors, who provides goods to hardware, auto parts, grocery, and variety stores in Canada, Mexico, US, and international island nations. First international exposure came when stores located on international island nations became some of the first adopters of Extreme Kleaner in the Orgill network.
Product is now available in Mexico via ExtremeKleanerMX which has an exclusive ability to build up the market in Mexico beyond Extreme Energy Solutions’ original foundation. Those seeking the product in Mexico should contact ExtremeKleanerMX.
“This is another example of how a small business in an emerging market can have a positive effect on the economy,” continued Burlum, “a US made product is introduced and expands into a new international market, thus creating opportunities on both sides of the border.”
“We also appreciate the collaborative efforts ExtremeKleanerMX and their team put into the entire process of preparing the actual product for Mexico. This included translation of the label from English to Spanish, compliance approvals, and even an entire new marketing strategy that best connects consumers in Mexico to the Extreme Kleaner brand,” concluded Burlum.
Extreme Kleaner is made in the USA, and dedicates a portion of its sales to assisting Veterans and their families in need. Extreme Kleaner began as a small regional brand in the northeast, offering its product locally at farmer’s markets and online in 2012. After a complete rebranding exercise, Extreme Kleaner became adopted by larger co-op groups and retailers.
Extreme KleanerMX is dedicated to offering Extreme Kleaner to commercial and industrial clients, and to consumers through retailers and local merchants. Extreme Kleaner is available in a 32 ounce spray bottle and in gallon size containers.