Source: Samuel K. Burlum provides an inside look into the epic journey that has become what we know today as Extreme Energy Solutions; a green tech company aimed at researching, developing, manufacturing, and distributing emissions reduction technology, green technology, and environmentally friendly products; while also sharing the challenges that one could possibly face in today’s economic climate; Burlum shares his experiences in great detail.
Hewitt, New Jersey, October 30, 2015
It was considered one of the largest open source research projects in America, and then it fell short to deliver to the market. Out of the ashes of the rise and fall of the Hydro Assist Fuel Cell and its manufacturer, Dutchman Enterprises, came a number of off-shoot companies whom continued on their own to search for answers in the green technology sector, aimed in addressing some of society’s most pressing issues; the continued use of fossil fuels, the mitigation of harmful toxic vehicle emissions, and the development of products to lesson our impact on mother nature.
This is the story of just one of those teams of people, whom kept their passion for these areas of expertise alive, and brought their ideas together which lead to the formation of Extreme Energy Solutions, Inc., located in Ogdensburg, New Jersey. In “Life in the Green Lane…Pursuit of the American Dream,” Extreme Energy Solutions CEO and President, Samuel K. Burlum reflects on what it took for the Company to bring to market such products as the Smart Emissions Reducer, Extreme Kleaner Multi-purpose Non-Toxic Cleaner-Degreaser, the Sidewinder ATV, Extreme Xtra Fuel Treatments, and other products and services offered by the green tech company.
Burlum continues in his story, “Life in the Green Lane,” to give a step by step account on how his team was able to achieve feats in technology that were considered impossible, including the how they achieved the results that lead to controversy both locally and nationally. He shares the science and the technical know-how in laymen language so that even someone, whom may not be a technical expert in the areas of green technology, or fuel economy, or even automotive technology, could gain a bird’s eye view on the possibilities in improving the gas mileage of a vehicle.
“No entrepreneurial journey is without some sort of set of challenges, for they assist you in growing and making your company, products, and business plan better,” contributed Samuel K. Burlum, author of “Life in the Green Lane,” whom is also a business consultant to other Main Street businesses up to mid-size companies, “For years, I have met new people who wanted to know the story of how our company got started, and why did we believe in our vision. When I would share our story, I found that the longer we were in business, the more we achieved, the longer the story became; so it was suggested we offer our story in the form of a book to inquiring parties.”
Burlum discusses the “early days” when he was just a part of a third party research team focused on the development of alternative fuel delivery systems for the automotive aftermarket, and how those many lessons learned assisted the team and what would become later, the company, overcome barriers of entry into the market. From the technology to the marketing, Burlum describes the series of events that have occurred over the past seven years to present which has led to the commercialization of number of products and services in the areas of emissions reduction and fuel efficiency.
“As many of the talented technicians whom were involved with the project, we found better ways around the challenges of such technology applications, and would find ways to make these types of devices to work, however the results would usually be accompanied by many man hours of invested time, devoted research, and some trial and error.”
Today, Burlum and Extreme Energy Solutions continue their research and development of ideas and concepts aimed to decrease harmful toxic emissions of both gasoline and diesel powered vehicles. Burlum shares his and fellow teammate’s journey from their humble beginnings in the borough of Ogdensburg, to their road trips coast to coast, which they installed a number of the Smart Emissions Reducer devices under the hoods of commercial and municipal fleet vehicles. By the year 2012-2013 showed on the calendar, the company was now engaged in testing and discussions with vehicle manufacturers whom showed interest in the new promising device.
Burlum provides insight of the behind the scenes of what it took in order for the company to achieve successes, or as he calls, “small victories,” more or less benchmarks when and where the company could demonstrate market demand for its products. “Life in the Green Lane,” caters to those readers whom may have a technical interest in green technology, and it caters to the entrepreneur at heart. The 300 page plus book outlines times and dates, to give you a sense of the series of events, and how quickly the company grew in commercializing its products.
Burlum says he is releasing the book before the company has monumental success, because not all stories have romantic endings.
“Sometimes people need to know the truth of the grit and grind that goes along with pursuing your dreams. There are dream stealers whom enjoy watching others fail, some of them could be very close to you, maybe even in your own home. Then on the other side of the spectrum there are folks who will become your biggest fans because of what you stand for, because of your core values and the very value you create will benefit the many,” Burlum adds.
“Life in the Green Lane” is almost complete, and there has not been a final release date established yet, there has been a tentative date of March 2016. You can pre-order your copy before they hit the shelves of books stores at http://igg.me/at/lifeinthegreenlane/x/6455610
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